Sr Key Account Representative – On Premise

J  o  b    D  e  s  c  r  i  p  t  i  o  n

JOB INFORMATION

Title:

Sr Key Acct Rep – OnPrem CA

Title Description:

Sr Key Account Representative – On Premise

FLSA Status:

Exempt

Reports To:

Dir, Sales

Supervises:

Approved Date:

6/4/2026 10:35:48 AM

Date Last Edited:

6/4/2026 10:35:44 AM

Locations:

CA Remote

Function:

National Accounts

Business Entity:

Sales (US)

Cost Center:

Nat'l Accts - On Premise

Employee Type:

FT Exempt 1

Age Requirement:

21+

Employee Supervisory Classification:

POSITION SUMMARY

The National Account Senior Key Account On Premise Representative is responsible for managing and growing Sierra Nevada sales and market share with key chain accounts within their territory. The role sells directly to decision-makers within regional and/or national retail accounts and collaborates with the SNBC field sales team to drive execution within accounts via our wholesaler partners.

•

Grow & invest with National Operators primarily in the Eatertainment, Causal Dining, Casino, and Ski Resorts On Premise Classes/Sub Classes of Trade, with a focus on the California market

•

Lead and manage all call points business with the goal of gaining new draft and package mandates, distribution, and programming to grow SNBC sales and market share.

•

Lead development of annual and multi-year beverage programs, working directly with 3rd party partners on ideation, creation, implementation, and execution throughout all sates/locations

•

Develop and deliver effective RFP presentations and assortment recommendations that positively impact your operators and SNBC overall business

•

Ownership of understanding your operators’ strategies, tactics, and goals as a top priority for this role.

•

Take lead on Training & Education Relative to Brands, Categories, or Segments with all operators in the scope of responsibility

•

Develop and communicate LTO (limited time offer) programs and activity updates to SNBC marketing, field sales, and distributors

•

Ongoing business reviews: analyze and report business status to all operators within the scope of responsibility; including issues, opportunities, and progress vs goals and business objectives.

•

Attend and execute ongoing conferences, this includes industry and operators, annual meetings, GM conferences, trade shows, etc.

•

Partner with SNBC field sales teams and distributor partners to ensure successful execution of all mandates, LTOs, NEW item launches, and promotional activity across regions

•

Proficient in using syndicated data/sales tools (KARMA, VIP, BeerBoard, Datassential, Nielsen, IRI, Power BI, etc.) to build RFPs, business reviews, analyze distribution, pricing and promotion results and build future recommendations and plans

•

Operate effectively within the brewery and budgetary guidelines (including 3rd party Co. negotiations) for each individual call point/operator

up to 30%

travel required.

QUALIFICATIONS

Associate's Degree

Or any combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved

X

Bachelor's Degree

X

2 years

on premise sales experience

X

and

3 years

National Accounts on premise call point management

X

Previous sales experience in the alcohol beverage industry

X

Must live in the state of CA

X

•

An in-depth knowledge of SNBC history, culture and products is critical

•

Experience and competence working in PowerPoint, Excel, Word, VIP is essential

•

Fully proficient writing and delivering effective presentations

•

Must have demonstrated ability to successfully operate within an established budget

•

Knowledge of and ability to successfully operate within various state and federal liquor laws is required

Driver's License

free of any major moving violations within the last three years  

upon hire

X

Frequencies listed represent the percentage of time spent performing the task during a regularly scheduled shift

| Rarely 0-25% | Occasionally 26-50% | Frequently 51-75%  | Constantly 76-100% |

• Sitting - Frequently
• Walking - Frequently
• Standing - Frequently
• Bending (Waist) - Occasionally
• Bending (Neck) - Occasionally
• Lifting - Occasionally
• Lifting Continued - Rarely
• Carrying - Rarely
• Pushing - Rarely
• Pulling - Rarely
• Squatting - Rarely
• Climbing - Rarely
• Kneeling - Rarely
• Crawling - Rarely
• Twisting (Waist) - Rarely
• Twisting (Neck) - Rarely
• Grasping - Occasionally
• Talking - Frequently
• Hearing - Frequently

Frequencies listed represent the percentage of time spent performing the task during a regularly scheduled shift

| Rarely 0-25% | Occasionally 26-50% | Frequently 51-75%  | Constantly 76-100% |

• Indoors - Frequently
• Outdoors - Occasionally
• Humid - Occasionally
• Work near toxic or caustic chemicals - Rarely
• Exposure to fumes & airborne particles - Rarely
• Working at heights of more than 6' - Rarely
• Exposure to extreme cold - Occasionally
• Exposure to extreme heat - Occasionally
• Exposure to wet environments - Occasionally
• Extreme changes in temperature - Rarely
• Work near loud noises - Occasionally
• Work near loud noises requiring ear protection - Rarely
• Work near moving mechanical parts - Rarely
• Risk of electrical shock - Rarely
• Work in confined spaces - Rarely

The physical demands and work environment described here are representative of those that must be met and respectively encountered by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.