Content Creator

J  o  b    D  e  s  c  r  i  p  t  i  o  n

JOB INFORMATION

Title:

Content Creator

Title Description:

Content Creator

FLSA Status:

Exempt

Reports To:

Mgr, Social Media

Supervises:

Approved Date:

1/15/2026 2:40:37 PM

Date Last Edited:

2/2/2026 3:32:46 PM

Locations:

CA Chico

Function:

Mkt Integrated

Business Entity:

Marketing

Cost Center:

Marketing Admin

Employee Type:

FT Exempt 1

Age Requirement:

21+

Employee Supervisory Classification:

POSITION SUMMARY

The Content Creator is a social-first, production-forward creative responsible for developing high-quality, highly produced video and static content that elevates Sierra Nevada's storytelling across all integrated marketing channels. Based in Chico, this role is the senior creative counterpart to the Associate Content Creator and serves as the primary lead for longform video, advanced production needs, and high-impact creative asset development.

This role owns full-scale content production—from ideation and scripting to directing shoots, filming, editing, sound design, and delivering polished long-form and mid-form video assets that support brand, social, digital, and integrated campaigns.

In partnership with the Social Media Manager, Brand and creative leadership. the Content Creator ensures Sierra Nevada's visual identity, craft story, and brand voice come to life with consistency, elevated polish, and authenticity. The Content Creator also manages the intake of content from the Associate Content Creator, shaping raw footage into cohesive stories and providing guidance, coaching, and creative direction as needed.

This is an ideal role for a creator who thrives in a hands-on production environment, has strong technical expertise, and can balance nimble social-first storytelling with high-production, cinematic, longform craft narratives.

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Directed by Social Media Manager captures longform and midform content production from concept development through final delivery, including scripting, storyboarding, shot planning, and directing field shoots as needed.

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Extremely organized and focused on meeting deadlines. Demonstrates strong workflow management through reliable deadline execution, proactive communication, and participation in performance reviews to improve future creative output.

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Shoots high-quality static and video using advanced equipment such as mirrorless cinema cameras, lighting kits, audio capture systems, and stabilization tools to produce elevated storytelling content.

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Owns post-production for long-form video, including editing, color grading, motion graphics, sound mixing, and versioning for integrated campaigns, website, YouTube, retail, and brand channels.

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Reviews, organizes, and edits some raw footage submitted by the Associate Content Creator to build cohesive videos, elevate quality, and maintain consistency across platforms.

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Takes creative direction from the Social Media Manager and Brand Guardian, ensuring all content reflects Sierra Nevada’s visual identity, style guide, and strategic storylines.

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Supports and occasionally leads production for high-impact integrated marketing initiatives in partnership with outside creative teams, including campaign shoots, brewery stories, event coverage, and partner/retail collaborations.

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Collaborates closely with the Associate to guide shot lists, production best practices, and onsite coverage expectations that support longform storytelling needs.

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Maintains accuracy of a content production calendar directed by the Social Media Manager, driven by the social publishing calendar and integrated marketing needs. Prioritizes ongoing visibility of updated and accurate production planning details to internal & external creative stakeholders to support social and owned channels (web/DTC eCommerce, email/SMS, trade enticement, retail merchandise & onsite events).

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Manages production schedules, timelines, and resource planning for longform video projects and multi-day shoots across Chico and external locations where relevant.

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Maintains an organized, systemwide content archive including raw footage, project files, exports, metadata, naming conventions, and licensing documentation for downstream use.

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Stays current with production trends, emerging creative formats, and platform shifts, proactively recommending new storytelling formats and creative approaches.

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Must be willing to work non-standard hours, including some nights and weekends

5%

travel required

QUALIFICATIONS

Bachelor's Degree

Bachelor’s degree in marketing, journalism, film or related degree required or any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved

X

4 years

in a content creator role

X

and

4 years

working with content in post post-production environment to produce final assets

X

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Demonstrated experience working in fast-paced, collaborative and deadline-oriented environments

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Proven experience in photography and videography for social/digital channels

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Strong portfolio of lifestyle, product, and brand storytelling content

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Skilled in both mobile-first and traditional camera-based content creation

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Familiarity with content optimization for social platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.)

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Comfortable working in a Mac environment with the Adobe Suite, notably Photoshop, WorkFront and Premier.

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Ability to work independently while collaborating closely with brand and creative teams

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Flexible, solutions-oriented, and comfortable in fast-paced creative environments

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Ruthless prioritization of deadlines to delivery content and extremely organized around production planning/prep

Frequencies listed represent the percentage of time spent performing the task during a regularly scheduled shift

| Rarely 0-25% | Occasionally 26-50% | Frequently 51-75%  | Constantly 76-100% |

• Sitting - Constantly
• Walking - Frequently
• Standing - Frequently
• Bending (Waist) - Occasionally
• Bending (Neck) - Rarely
• Lifting - Rarely (50)
• Lifting Continued - Rarely (50)
• Carrying - Rarely
• Pushing - Rarely
• Pulling - Rarely
• Squatting - Occasionally
• Climbing - Rarely
• Kneeling - Occasionally
• Crawling - Rarely
• Twisting (Waist) - Rarely
• Twisting (Neck) - Rarely
• Grasping - Rarely
• Talking - Frequently
• Hearing - Frequently

Frequencies listed represent the percentage of time spent performing the task during a regularly scheduled shift

| Rarely 0-25% | Occasionally 26-50% | Frequently 51-75%  | Constantly 76-100% |

• Indoors - Constantly
• Outdoors - Rarely
• Humid - Rarely
• Exposure to wet environments - Rarely
• Work near loud noises - Rarely
• Work near loud noises requiring ear protection - Rarely
• Work near moving mechanical parts - Rarely

The physical demands and work environment described here are representative of those that must be met and respectively encountered by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.