Manager, Brewery Brand Experiences

J  o  b    D  e  s  c  r  i  p  t  i  o  n

JOB INFORMATION

Title:

Mgr, Brew Brand Exp - CA

Title Description:

Manager, Brewery Brand Experiences

FLSA Status:

Exempt

Reports To:

Dir, Brand

Supervises:

Mgr, Guest Experience; Mgr, Onsite Events-CA

Approved Date:

4/7/2025 6:46:35 PM

Date Last Edited:

6/16/2025 12:00:31 PM

Locations:

CA Chico

Function:

Mkt Brand Experiences

Business Entity:

Chico Admin/General

Cost Center:

Guest Experience Admin

Employee Type:

FT Exempt 1

Age Requirement:

21+

Employee Supervisory Classification:

POSITION SUMMARY

As the Site Brewery Experience Brand Manager, you will be responsible for managing and executing the guest experience strategy of SNBC developing premium experiences and events that build our brand positioning and create loyal fans and drinkers for SNBC. This includes managing the retail, tours, on site events and reception areas of our sites and partnering closely with our F&B leadership to ensure consistency of experience across all guest-facing aspects of our sites. You will have accountability for budgets and financial management of this area and work closely across the marketing team to deliver upon our brand vision.

•

Work alongside Brand teams, Marketing Teams and Brewery Experience Teams to ensure onsite experiences are to the highest standard and are tailored to each location and stay true to Sierra Nevada brand.

•

Oversee all administrative duties, including profit/loss statements, expense analysis, payments/invoices, payroll, etc., making improvements to these processes where necessary and applicable.

•

Collaborate with Guest Experience and F&B leaders to create KPI reporting across each area to monitor the health, performance, and profitability of all direct business units.

•

Partner with Innovation and Integrated Marketing to execute a best-in-class loyalty program on our site and acquire customers with high lifetime customer value.

•

Incorporate innovation and industry best practices in delivering the best possible guest experience in all areas of scope.

•

Responsible for teammate engagement of the Guest Experience operations team to communicate change, inspire growth and development, and present opportunities for training and recognition.

•

Oversee optimization of existing internal processes, identifying operational weaknesses, and developing new, innovative systems to continuously drive growth and efficiency.

•

Ensure consistent excellent levels of internal and external customer service while nurturing an ownership environment with emphasis in motivation and teamwork

•

Must be willing to work non-standard hours, including some nights and weekends to support high traffic times and on-site events

10%

Travel to other brewery

QUALIFICATIONS

Bachelor's Degree

In Hospitality, Business or related field or any combination of experience and or education from which comparable knowledge, skills and abilities have been achieved

X

5 years

Marketing experience

X

and

3 years

Management or leadership experience

X

and

3 years

Experience leading large teams of diverse expertise

X

and

1 year

Brand management experience

X

and

Experience overseeing P&L statements

X

and

Previous experience in onsite events, hospitality, guest services, and/or food and beverage

X

•

Ability to collaborate with functional counterparts within the organization regarding guest experience operations and goals

•

Ability to independently manage multiple projects and tasks at once, and effectively prioritize in a fast-paced work environment to meet deadlines

•

High level understanding guest experience and food and beverage operations including materials, production, process, and outputs.

•

High level of professional competence and ethical integrity

•

Demonstrated leadership, team building and advanced coaching skills with the ability to motivate team members and assess and develop employee skills

•

Microsoft Office Skills, particularly Excel spreadsheets, and power BI reporting

•

A strong ability to be adaptable and flexible

Frequencies listed represent the percentage of time spent performing the task during a regularly scheduled shift

| Rarely 0-25% | Occasionally 26-50% | Frequently 51-75%  | Constantly 76-100% |

• Sitting - Constantly
• Walking - Occasionally
• Standing - Occasionally
• Bending (Waist) - Rarely
• Bending (Neck) - Rarely
• Lifting - Rarely
• Lifting Continued - Rarely
• Carrying - Rarely
• Pushing - Rarely
• Pulling - Rarely
• Squatting - Rarely
• Climbing - Rarely
• Kneeling - Rarely
• Crawling - Rarely
• Twisting (Waist) - Rarely
• Twisting (Neck) - Rarely
• Grasping - Rarely
• Talking - Frequently
• Hearing - Frequently
• Repetitive Motion - Rarely

Frequencies listed represent the percentage of time spent performing the task during a regularly scheduled shift

| Rarely 0-25% | Occasionally 26-50% | Frequently 51-75%  | Constantly 76-100% |

• Indoors - Constantly
• Outdoors - Rarely

The physical demands and work environment described here are representative of those that must be met and respectively encountered by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.